The year 2013 will witness the rising competition level in economy and hatchback sections in Indian car market. The established moguls in this section are Hyundai, Maruti and Tata. All of these will put up a tough fight to become the uncrowned king of car carnival in India. The probable wild card entries of this year are Skoda, Nissan, Ford, Mahindra and Renault. All these car manufacturers have one trump card each of new car launches up their sleeves this year. Honda performed not up to the expectations in sedan section last year. This year it is bound to make all the possible amends by launching noteworthy diesel models that salvage its lost glory. In the sedan section, the prime contenders of top spot are Volkswagon, Skoda, Toyota, GM and Renault.
The SUV section of Indian car market is assured to face a neck-to-neck hustle between Ford Ecosport and Duster this year. The luxury car section of India has been always under the swagger of the royal trinity of Audi, BMW and Mercedes since past so many decades. But this tradition is about to face a renaissance with various new players joining this year like Porsche, Rolls Royce, Jaguar and Aston Martin. The X1 model release by BMW in India is scheduled for this year. It is an entry level model that will sense the car market trends in India. Depending upon the response, many other luxury car manufacturers will make Indian market as the target market for their latest car creations.
The likes of Audi and Mercedes are also following the same trends. They are supposed to launch car models priced within the price range of 25 lacs in India first. Depending upon its market response, they are planning to strategize further. New car launches in India is expected to have many foreign entries this year. The classification of luxury car section has few main sections namely convertible sport coupes, super luxury sport sedans, MPV, SUVs and few more. The starting price for car models belonging to this section is Rs 50 lacs. The worst – hit car manufacturer in the year 2012 was Maruti Suzuki. A lot of strikes and production unit shut down led to heavy loss incurring by it. Then again the massive campaigning strategy by its rivals made its plight even worse. With its dwindling profit level and overall market share, Maruti Suzuki has to gear up its recovery if it wants to survive the rising competition levels.
A lot of changes are expected in the Indian automobile market this year. The year 2013 will showcase a minimum of fifty new car launches. Few of these will be fresh arrivals while others will be a revolutionized version of previous models. Maruti A-star is expected to get a facelift for the required boost in its sales in the year 2013. With rising petrol prices, diesel models are expected to get their due in car market this year. The compact sedan section will be expecting the arrival of reinvented Honda Amaze, M&M Verito, and Manza-Indigo.
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