Hatchback Figo has successfully changed the insight of Indian buyers towards American auto maker Ford. Every manufacturer knew that the important selling points for any vehicle in the country were fuel competence and affordability.
The Figo is exported to more than 34 international markets across the world. 100 new changes were introduced in the Ford Figo during 2012, to help it stand out against struggle from other top players Maruti Suzuki, Hyundai and Tata Motors. Brilliant craftsmanship, better technology and ample interior space, along with a competitive price have helped the vehicle gain more than 1, 50,000 customers. Ford India plans to introduce new cars at the same price as the Figo, to gather a greater share of the family car market.
The Figo has clearly been a game changer for Ford in India. With new models of the sedan Fiesta and global best selling hatchback Focus to be out in India soon, Ford is certain to get into overdrive mode in the country. The company is gearing for the launch of its dense Sports Utility Vehicle that is predictable to make its Indian debut sometime next month. Top industry experts have already pegged to become Ford India’s next big volume puller in the domestic passenger car market.